CASE STUDY
Enhancing SEO and Efficiency for Balance Health’s Multi-Brand Podiatry Services
Balance Health is the largest majority physician-owned podiatric medical organization in the United States. They are comprised of over a dozen distinct brands with locations throughout the country. To streamline their digital presence, improve SEO, and simplify content management, Balance Health partnered with us to transition to a single, unified platform.
CHALLENGES
With multiple brands offering overlapping podiatry services, Balance Health faced the following challenges:
- Duplicate Content Issues: Similar services across brands led to content redundancy, impacting SEO performance.
- Brand Identity Consistency: Each brand needed to retain its unique identity while sharing relevant service information.
- Efficient Resource Management: Updating similar content across different sites required considerable time and resources.
- Flexible Location Sharing: Certain brands had overlapping locations, necessitating shared provider information and local SEO optimization.
SOLUTION
By migrating Balance Health to our unified platform, we addressed duplicate content issues, improved SEO, and streamlined brand management. Key platform advantages included:
- Content Sharing with Unique Brand Identity: Our platform supports content sharing across brands without compromising individual brand identity, ensuring consistency and avoiding duplicate content penalties from Google.
- SEO Optimization for Local Search: With consolidated content and SEO-driven architecture, Balance Health brands saw increased visibility in local search results.
- Shared Location and Provider Details: For overlapping areas, we enabled shared locations and provider profiles, enhancing patient access and local SEO for those areas.
- Centralized Content Management: Our template-based structure simplifies updates, allowing Balance Health to manage similar content across brands efficiently.
RESULTS
Balance Health has experienced significant growth:
- Boosted Organic Traffic and Related Patient Acquisition: Consolidation improved domain authority, resulting in higher search rankings and increased traffic for foot and ankle care searches. Within the first year of moving to Vistamar, Balance saw and 84% increase in New User traffic to there website and 101% increase in Conversions.
- Stronger Local SEO Presence: With optimized content sharing and shared provider profiles, Balance Health’s visibility in local searches grew significantly.
- Streamlined Content Management: Centralized updates reduced content management time, while shared resources enhanced brand consistency.
"Switching to Vistamar’s platform has streamlined our operations and improved our SEO and customer acquisition. We’ve achieved the perfect balance of shared content and brand individuality. It’s a game-changer for our online visibility and patient engagement."
Denise Harshbarger
Director of Marketing
