Fractional CMO Services
Your Strategic Marketing Partner in Healthcare Growth
At Vistamar Consulting, we understand that effective marketing in healthcare requires more than just tactics — it requires strategic leadership, deep industry knowledge, and coordinated execution across every digital touchpoint. That’s why we offer Fractional CMO services designed specifically for growing medical groups and healthcare organizations.
Whether we act as your outsourced marketing department or collaborate directly with your internal team, our Fractional CMO solution delivers expert guidance, patient acquisition strategy, and marketing operations leadership — without the cost or commitment of hiring a full-time executive.
What Is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a senior-level marketing leader who works with your organization on a part-time, outsourced, or interim basis. Vistamar brings strategic insight, hands-on execution, and industry-specific marketing intelligence to help you grow your practice — efficiently and sustainably.
Why Healthcare Organizations Choose Vistamar
- Fractional marketing leadership without full-time costs
- Healthcare-specific patient acquisition strategies that work
- Full integration with your existing team tech stack and marketing partners
- Transparent reporting, lead attribution, and performance tracking
- Access to exclusive tools like our Marketing Console and SERP Rank Analytics
How We Support Your Growth
As your Fractional CMO, Vistamar delivers:
Marketing Leadership & Strategic Direction
We align your organizational goals with a data-driven, multi-channel marketing strategy that’s built to scale patient acquisition and long-term growth.
Patient Acquisition & Growth Strategy
We design comprehensive marketing funnels and patient journey strategies to increase volume, improve conversion rates, and maximize your return on investment.
Marketing Stack & Vendor Management
We oversee all relationships with your agencies, platforms, and digital vendors — ensuring your entire marketing ecosystem works together efficiently and effectively.
Lead Attribution & Campaign Analysis
We implement lead attribution models and reporting tools that track what’s driving new patients, allowing you to make smart, measurable marketing decisions.
Website Project Management
We manage new website development efforts — even with third-party vendors — to ensure SEO, usability, branding, and performance standards are fully met.
Team Integration & Staff Development
We work closely with your existing team to mentor staff, optimize execution, and ensure that in-house efforts align with broader marketing strategies.
Vistamar Marketing Console Access
You’ll gain access to our proprietary Marketing Console — a powerful platform to manage analytics, campaigns, KPI dashboards, and provider/location data.
Local SERP Rank Analytics Included
Our included Local SERP Rank Analytics tools help you monitor and improve search rankings across dozens of high-value keywords by specialty, provider, and location.
