Marketing Console IQ

Centralized Management of Information Across Marketing Platforms

Vistamar’s Marketing Console IQ is an internal directory of client location and provider data required for marketing management, communications, and reporting. It addresses the never-ending challenge of managing location and provider changes to provide up-to-date, accurate, and consistent information across public channels including your website and Google Business Profile listings. It also helps keep marketing platforms up to date such as those that manage online reputation, patient engagement, lead attribution tracking, and KPI reporting & analytics.

Marketing Console IQ integrates via API to 3rd-party platforms to coordinate location and provider information as well as capture performance data. Integrations can include: 

  • Website Platform – integration WordPress and other website platforms to manage location and provider details for publication 
  • Website  Performance – integration with Google Analytics with mapping to specific location and provider webpages for traffic and conversion reporting and optimization 
  • SERP/SEO Performance – each location profile accepts multiple key word combinations and reports on SERP rankings for Google Business listing and organic search results. 
  • Google Business Profile Management – the console coordinates information for location and provider/location listings and tracks status to facilitate verification and optimization. 
  • Lead Attribution – integration with most major lead tracking platforms to capture, evaluate, and report on activity from calls, form-fills, and online appointments. 
  • Patient Experience – integration with online patient engagement platforms to pull in review and survey data for contextual reporting and interpretation at individual location and provider level. 

“The Console does the work that would require a team of marketing and IT professionals”

Head of Marketing, 50+ Location Specialty Group

Key Benefits of the Marketing Console IQ

“Single Source of Truth”

Easily accessed across the client enterprise as a directory of location and provider information to facilitate auditing and help ensure the information presented to the public is accurate.

Marketing Management

Allows marketing and other designated managers to easily edit information. Updates can then be passed to other marketing platforms as notifications or directly via integration.

Performance Enhancements

Features discrepancy reports and alerts to flag inconsistencies across integrated platforms to help ensure accurate information and support NAP consistence for SEO.

Seamless Integration Across Platforms

Integration to WordPress, Google Business Profiles, and other marketing platforms via API allowing for effortless maintenance.

KPI Reporting

Includes a variety of build-in KPI reports with data sourced from across platforms, updated regularly, and easily accessed across the client enterprise.

Benefits of the Vistamar Console

  • Provide a “Single Source of Truth”: The Console can be accessed across the client enterprise as a directory of location and provider information to facilitate auditing and help ensure the information presented to the public is accurate.
  • Facilitate Marketing Management: The Console allows marketing and other designated managers to easily edit information. Updates to the Console can then be passed to other marketing platforms as notification or directly via integration
  • Seamless Integration Across Platforms: The Console support integration to WordPress, Google Business Profiles, and other marketing platforms via API allowing for effortless maintenance.
  • Performance Enhancements:The Console include discrepancy reports and alerts to flag inconsistencies across integrated platforms. This not only help ensures accuracy of location and provider information, but also supports NAP consistence for SEO.
  • Build-in KPI Reporting:The Console includes a variety of build-in KPI reports with data source from across platforms, updated daily, and easily accessed across the client enterprise.