Book a 30-minute call and we send you a written assessment of your group's market position: local pack coverage across every clinic, listing and storefront hygiene, per-location reputation, AI-search readiness, and the specific gaps a competitor could exploit. Named findings, verifiable evidence, produced from outside the firewall.
The whole assessment is built from data anyone could get, public Google profiles, the federal provider registry, Google's advertiser transparency record, your declared sitemap, and Google's own field data. You don't grant access to anything. We just need your domain.
Every clinic ranked from its own coordinates on the specialty term. Position 1, position 3, or not in the pack, the geography of your visibility.
Acquired-practice ghost listings, mismatched addresses, wrong-city phone numbers, surgery-center or ambulatory profiles fronting the practice on procedure terms.
Weighted rating vs raw, one-star share by clinic and by region, whether the group average is concealing a specific storefront failure at the moment of choice.
Whether ChatGPT, Perplexity and Google AI Overviews can actually reach your location pages and booking routes, or whether robots.txt is quietly blocking them.
Which procedure and condition terms your site actually ranks for, which competitors hold the terms you don't, and whether the associated pages exist on your site at all.
The corporate names visible from outside. DBA, medical group PLLC, advertiser, acquired brands, and which of them Google is attaching your reviews to.
Every practice appearing in your local packs, ranked by depth (reviews, ratings, listing coverage), not a chosen list, an observed one.
Google's field data from real visitors: TTFB, LCP, CLS, INP. Whether the binding constraint is design, content, or the server itself.
From Google's advertiser transparency record: how many creatives you have on file, how many are running, what verticals you're bidding into, and what's not there.
Most groups can act on the four findings themselves. Some ask us to run the ongoing function that would have caught them the first time. Either outcome is a legitimate end of the conversation.
30-minute call, then a written report inside 7 days. Four to six specific, verifiable findings. No systems access. No modeled data. It's yours to keep whether or not we ever work together.
Listings & storefront hygiene, per-location reputation monitoring, AI-search readiness. These are engagements you can start immediately with your existing team, your existing agency, or with us, narrow scope, named deliverables.
If the assessment finds four things nobody was watching, the underlying problem is that nobody was watching. A senior operator embeds with your team on a weekly cadence and runs the whole marketing function so gaps like these get caught before a competitor sees them.
Each is a narrow, named piece of work with defined scope and a delivery timeline you can plan against. Buy one, buy all three, or run them yourself, the findings will name the priority order.
Acquired-practice ghost listings taken down, mismatched addresses corrected across every directory that carries you, surgery-center and ambulatory profiles moved out from in front of the practice on procedure terms. Delivered as a per-location action list with completion sign-off.
Weighted ratings tracked per clinic and per region, one-star pattern detection separating operational issues from review-bombs, 4-hour response SLA across Google, Yelp, Healthgrades. Monthly per-location reputation reporting to your operations leadership, not just to marketing.
Your robots file audited for LLM-crawler access, your sitemap re-cut to cover every clinic and provider, booking routes made readable to ChatGPT, Perplexity and Google AI Overviews. Plus ongoing measurement of where your group is cited in AI answers vs your competitive set.
The same outside-in assessment, run before you close. What the target's marketing function actually looks like to a patient walking through the front door, before you inherit it, before it becomes your problem, before the seller has any incentive to fix it.
A fixed-fee scope per portco for the baseline, per-target diligence engagements on demand, and quarterly cross-portfolio benchmarking that lets your operating partners compare like for like across specialties.
Bring your group's domain and any specific markets you're worried about. That's the whole prep list. If the four gaps we surface are things you already knew about, we say so, the report doesn't run to length for its own sake.