What we're seeing across provider groups, PE portfolios, and the AI-search shift, written for operators who need answers, not fluff.
Ranking in the local pack is different from ranking organically. Here's why it matters more for healthcare, and what actually moves the needle when your patients search "near me."
The five plays multi-location provider groups should be running in 2024, and the two everyone's still doing that don't move revenue anymore.
Reviews are the highest-converting content on any healthcare site, and the most under-managed marketing asset most provider groups have. Here's the operating rhythm to fix that.
Google indexes healthcare content differently than any other vertical. Here's what patient-intent SEO actually looks like for provider groups, and where the vertical-specific traps are.
