SERP Optimizer tracks Google local + organic and AI-search visibility (ChatGPT, Perplexity, Google AI Overviews) across every location and every priority term, the granularity a multi-location provider group needs and no off-the-shelf rank tracker delivers. Used by provider groups direct, PE firms across their portfolios, and marketing agencies white-labeling it for their own clients.
You bring the location list and the priority terms. We handle the tracking, the scoring, and the AI-search coverage, and turn it into a scoreboard your operators can act on.
Locations, providers, priority terms, imported from your existing systems (GBP, CSV, or via API).
Google local + organic weekly. ChatGPT, Perplexity, Google AI Overviews on a rolling cadence. All at location granularity.
Priority-term flagging, brand-level rollups, competitor context. Your dashboard shows the fires first.
Everything flows into the monthly executive report, no manual assembly, no analyst hours, no lost weeks.
Purpose-built for multi-location operators, not a generic SEO tool retrofitted for healthcare.
Google local pack position for every priority term, in every ADI, refreshed weekly. Grid view, heatmap view, or delta view.
Traditional organic SERP position alongside the local pack, so you see the full picture on one screen.
ChatGPT, Perplexity, and Google AI Overview mention tracking, with the specific prompts your patients actually ask.
Not every term matters equally. Flag your priority terms and Vistamar surfaces them first, weights them heavier, and reports on them separately.
Multi-brand portfolios roll up cleanly, every brand gets its own scorecard while the portfolio view stays coherent.
Who else is showing up for your priority terms in your markets? See the full competitive stack, week-over-week.
Your patients ask ChatGPT for "a good urologist near me." They ask Perplexity for "the best center for prostate cancer treatment in Boston." They see Google's AI Overview before the blue links load. If your locations aren't cited there, you're already losing the search, and nobody else is tracking it.
A working SERP Optimizer view, filters, grids, priority flags, and drilldowns. This is not a demo screenshot; this is what your team sees Monday morning.
Every cycle, SERP Optimizer data flows into per-specialty priority views, rank-distribution charts, and AI-generated wins & watches, the exact visuals in your monthly executive report. This is what your marketing lead reads in the first ten minutes on Monday.
24 locations · Google local pack · week 27 · 2026
"We had SEO reports before. We had rank trackers before. What we didn't have was priority terms measured across every one of our locations, plus the AI-search coverage nobody else had built yet. That's what changed the conversation with our operating team."
Rank trackers are built for single-domain SEO. Multi-location healthcare is a different problem. Here's where SERP Optimizer is different.
| SERP Optimizer | BrightLocal | Semrush / Ahrefs | |
|---|---|---|---|
| Multi-location rollups (portfolio → location) | Native | Manual grouping | Single-domain focus |
| Priority-term flagging & weighting | Yes | No | No |
| ChatGPT / Perplexity / AIO tracking | Native, weekly | Not offered | Beta, generic |
| Brand-aware portfolio scoring | Yes, native | No | No |
| Board-ready executive PDF | Automatic, monthly | CSV export | CSV export |
| Senior operator on the account | Included | DIY | DIY |
| Healthcare-specific term libraries | Included | Generic | Generic |
We maintain a per-client library of patient-intent prompts (e.g., "best urologist in Boston", "top center for prostate cancer treatment in New England"), submit them programmatically each cycle, capture the cited sources, and score whether your locations appear. Prompt libraries live in your console, you can add or remove.
Google local + organic: weekly. AI-search platforms: weekly. GBP metrics: nightly (or as often as your GBP account permits). The console shows the last-refresh timestamp on every view.
Yes. CSV import or via console UI. Terms can be flagged as "priority" (surfaces first, weighted in rollups), assigned to specific brands, or scoped to specific ADIs.
30 days from contract to first executive report, assuming your location list, priority terms, and GBP access are available at kickoff. Most groups are in-console within week 2.
Often, yes, but the more common pattern is that SERP Optimizer gives you the visibility to hold your agency accountable, and you decide from there. Some clients keep an agency for execution; others move execution in-house.
Bring five priority terms and one market. We'll show you the SERP grid, the AI mentions, and the competitor stack, for your locations, not a canned demo.